What.

For any customer advocacy program, gathering the right customer data, maintenance of that data, and ongoing customer record integrity checking are critical for success.

Why.

From spreadsheets to complex reference management databases, Referential can help ensure you are collecting all of the information necessary to facilitate sophisticated reporting and provision of metrics, as well as continually refining the search and match processes; all while maintaining flexibility and scalability as your company evolves.

How.

We have extensive experience in migrating data between repositories should you need help. We believe that our expertise in Microsoft Excel(R) and VBA is unrivaled in the industry and we have a commensurately wide range of Excel-related services to assist you.