To get over the hump between starting your program and seeing results, you need to communicate Why the program is important, What results you expect to see, and How to ensure the program’s success.

Recently, our partners at Crowdvocate initiated a nomination process and subsequent vote to establish within the customer advocacy community a list of the who’s who, or the more influential among us in the advocacy community. It’s with great pleasure that we at Referential are able to report: we have two of our own voted in to share the spotlight!

Effective communication is important for Project Managers and all professionals, alike. It forms the basis of any successful endeavor. You must be able to clearly convey a message while synthesizing responses from your audience.

It’s never too late to act. Making time for planning and team building will set the foundation for a successful year ahead. Here are six things to think about that may help!

With so many years of experience in customer advocacy – founded in 1994 and renamed, Referential, in 2012 – our company upholds the sincere belief that putting customer needs first should be at the forefront of every organization’s gameplan: the success of one is directly linked to the success of the other…

Join us in welcoming Kristian Gallego, a new member of the Referential team! His diverse occupational background has enabled him to develop a wide range of skills on his journey to Referential, which have equipped him perfectly for his role as an advocacy consultant.

Introducing Jyothi Krishnegowda, today one of Referential’s Advocacy Consultants. Jyothi’s breadth of experience in customer advocacy makes her an ideal asset to every account team she joins. Her attention to detail and process-oriented approach makes her an expert at navigating new reference management systems and databases. She loves to ‘put the customer first’ and is always looking for ways to create unique, individualized experiences for advocates.

How do you know when it’s time to adapt your metrics strategy, and how do you figure out which new accomplishments to report on? Read on for tips and examples of shifting company priorities that may signal it’s time to adapt your metrics and reporting strategy.

The hardest part of getting buy-in from sales and customer success teams? These are busy people and often advocacy feels like just one more headache when their plate is already full. Read on for quick tips on how to encourage sales and customer success teams to engage with your cohort of customer champions!

With all the recent interest in advocacy programs and the growing availability of training and education resources for the profession, there’s never been a better time to be a customer advocacy manager.

VLOOKUP can seem intimidating as it is a more complex Excel function, but this tutorial will walk you through the steps and explain common pitfalls when using the VLOOKUP function.

Emily joined Referential as a Customer Advocacy Consultant after a career spanning project and program management, partner relations, and talent pipeline recruiting. She pulls threads from each of these past lives to support her clients and their sales organizations through the recruitment of customer advocates.

Emily enjoys meeting new people and making connections for mutual advantage. She likens recruiting customer advocates to being a maître d'hôtel in a top restaurant: welcoming newcomers with individual attention and finding them a desirable table with stimulating dining companions.