In 2025, expect increased emphasis on data-backed metrics to justify program value, the blending of advocacy and marketing roles, and the rise of personalized outreach powered by AI. Community-building initiatives, enhanced employee advocacy, and innovative formats like video storytelling will redefine how businesses engage advocates. These trends highlight advocacy as a business-critical strategy that fosters deeper connections, drives growth, and extends customer lifespans.

In the eighth and final edition of our Summer ‘ 24 Partner Platform Overview, we highlight Influitive, a platform with a significant history and impact in customer advocacy. Founded in 2010 by Marc Organ, Influitive has evolved into a comprehensive customer community platform, offering robust targeting capabilities, flexible challenge design, and comprehensive analytics. Discover why Influitive is a preferred tool for efficient management and impactful customer advocacy.

As an agency that for most of the time functions 100% remotely, we greatly value the opportunity to be together. Once a year, Referential consultants venture from near and far to spend a week with one another team building, presenting, and exchanging ideas.

When you become an admin of an Influitive AdvocateHub, it is essential you think both short and long term about overall strategy. This post explains a simple best practice that enables admins to see the dates, target audience, challenge creator and more at a simple glance and, more importantly, with a simple search!

Referential held its annual All-Hands meetings at Bear Lake in Utah this year! A week together spent team building, going over best practices, customer challenges and wins, and forming a game plan for the next year.

This holiday season, from us to you, we hope it’s the best yet!

Putting together a recruitment report using RO Innovation (formerly ReferenceView) is easy to put together, and easy to understand!

In part one of this series, I spoke about a way in which I put together a recruitment report for my clients using RO Innovation (formerly ReferenceView) that is both easy to assemble and to understand…

Customer marketing and advocacy, like all other departments, needs to demonstrate its value to the larger organization. When Referential works with clients, I and my colleagues strive to ensure the quality of work we deliver is timely and, most importantly, impactful. What’s the quickest way to demonstrate this?

Recently, our partners at Crowdvocate initiated a nomination process and subsequent vote to establish within the customer advocacy community a list of the who’s who, or the more influential among us in the advocacy community. It’s with great pleasure that we at Referential are able to report: we have two of our own voted in to share the spotlight!

Honestly, though, the most important part of working from home I’ve come across isn’t the ability to pop in a load of laundry or eat from your own refrigerator – it’s knowing the how and when of being done for the day.

Are you looking to build a database of active customer references but don’t know where to start? Are you having trouble determining the ‘what, which and how’ of metrics you should track? Are there more questions than answers? …Or are you looking for a real, in-depth refresher course to help polish your resume and knowledge base?