In 2025, expect increased emphasis on data-backed metrics to justify program value, the blending of advocacy and marketing roles, and the rise of personalized outreach powered by AI. Community-building initiatives, enhanced employee advocacy, and innovative formats like video storytelling will redefine how businesses engage advocates. These trends highlight advocacy as a business-critical strategy that fosters deeper connections, drives growth, and extends customer lifespans.

Small shifts in the way meetings are held mitigates the fatigue we feel jumping from meeting to meeting, to emails, and other tasks. Here’s some great advice on how to avoid the dreaded Zoom Fatigue.

With all the recent interest in advocacy programs and the growing availability of training and education resources for the profession, there’s never been a better time to be a customer advocacy manager.

Are you looking to build a database of active customer references but don’t know where to start? Are you having trouble determining the ‘what, which and how’ of metrics you should track? Are there more questions than answers? …Or are you looking for a real, in-depth refresher course to help polish your resume and knowledge base?

To thrive in this consumer-oriented market, strategic use of time and resources to actively listen to buyers and efficiently glean insights into the customer experience is essential, which is why customer advocacy is becoming more and more critical to the future success of all companies.