In the eighth and final edition of our Summer ‘ 24 Partner Platform Overview, we highlight Influitive, a platform with a significant history and impact in customer advocacy. Founded in 2010 by Marc Organ, Influitive has evolved into a comprehensive customer community platform, offering robust targeting capabilities, flexible challenge design, and comprehensive analytics. Discover why Influitive is a preferred tool for efficient management and impactful customer advocacy.

In this edition of our Partner Platform Overview series, we discuss how Deeto automates the creation of personalized reviews, matches prospects with suitable references, and tracks engagement to optimize marketing strategies. Discover the future of seamless customer experiences.

Orca is mapping the ocean of customer advocacy with its AI-driven, Salesforce native solutions. Orca enhances data accuracy and security while offering advanced features like AI-powered advocate matching, automated scheduling, and real-time alerts for key customer contacts. Its tracking and management tools, coupled with customizable analytics and extensive content integrations, make Orca a useful tool for any business looking to optimize their customer advocacy programs.

In today's competitive landscape, leveraging genuine endorsements is more critical than ever. SlapFive, a powerful Reference Management Software (RMS) and Customer Advocacy Platform (CAP), provides a robust solution to manage and amplify these assets. Here, we present a high-level overview of some key features that make SlapFive stand out.

In this blog, Referential explores the benefits of integrating Champion’s customer marketing platform into your business strategy. In reviewing some of Champion’s exciting features, we look at how you can measure the revenue impact of advocacy interactions in real-time, enhance customer loyalty, and optimize your advocacy programs.

Referential serves a diverse range of clients, from Global 500 enterprises to start-ups. In this blog, part of our Partner Platform Overview week, we highlight our recent experience migrating a global enterprise client from their existing Customer Advocacy Platform to Base.ai. With a tight deadline and nearly a decade of data to transfer, we ensured a seamless transition in just under a month!

These features of Point of Reference’s ReferenceEdge provide powerful tools to enhance a program’s customer advocacy efforts, and these are just a few examples of the capabilities we’re excited to see in action with our clients!

Whether you're new to RO Innovation or an existing Upland customer, the platform offers a seamless fulfillment tracking experience, especially when managing activities across multiple accounts and contacts. By embracing the best practices, you can ensure optimal tracking, keep the request queue organized, expedite turnaround time, and most importantly, gain a sense of control and efficiency.

When you become an admin of an Influitive AdvocateHub, it is essential you think both short and long term about overall strategy. This post explains a simple best practice that enables admins to see the dates, target audience, challenge creator and more at a simple glance and, more importantly, with a simple search!

Customer marketing and advocacy, like all other departments, needs to demonstrate its value to the larger organization. When Referential works with clients, I and my colleagues strive to ensure the quality of work we deliver is timely and, most importantly, impactful. What’s the quickest way to demonstrate this?