Meet the Referential Team: Jennifer Doyon

Living in Maine along with her husband, two sons, and dog – Jennifer Doyon manages to be an active Advocacy Consultant for Referential. She enjoys being able to work with multiple clients, and she especially appreciates that in her role as a consultant she can focus on her work without the distraction of corporate politics.Jennifer mentioned how people love being able to talk about what they do, and that Referential helps find them the platforms to do so: She facilitates customer interaction to help them promote the products they use. She loves meeting customer advocates at events and interviews: Being able to hear about their experiences and to learn about their industry keeps her job interesting and informative.

Jennifer’s experience of working for a large technology vendor and understanding how a big enterprise company is structured – as well as the challenges employees face – enables her to connect with her clients on a different level. She also has experience working in a corporate communications team, which gave her extensive experience with analyst and press relations, customer interviews, and event planning and execution. 

Aside from work, Jennifer enjoys walks with her dog, yoga, and spending time with friends. She has two boys that have always played numerous sports, so she considers watching them compete as one of her hobbies! During football season, she is especially busy, as her sons both play, one in high school and the other in college. In the summers, Jennifer's family spends time fishing and boating along the coast of Maine and New Hampshire. . She tries to travel whenever she can: She backpacked all over Europe after college and would like to revisit some of her favorite countries; Germany, Ireland, and Greece.

She loves that her co-workers are team-oriented, positive, and focused on learning and improving, which creates a very positive work experience. She enjoys traveling to San Jose at least twice a year for the all-hands-in-person weeks where everyone at Referential experiences working side-by-side and the team bonding is significant. She’s excited to be part of Referential’s positive trajectory!

Jen Doyon, Principal

Jen is a customer advocacy professional with over 12 years of experience in the field. She holds a bachelor’s degree from the Peter T. Paul College of Business and Economics at the University of New Hampshire and has 20+ years of overall B2B marketing experience. Jen stepped into the Principal role at Referential in 2021 and has continued to support clients while mentoring and developing a team of consultants, expanding partner relations, and onboarding new business. She strives to exceed client expectations and is a trusted advisor to many of Referential's valued customers. Jen was awarded the title of CMA Top 100 Strategist in 2022, 2023 and 2024.

Connect with Jen on LinkedIn

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Meet the Referential Team: Barbara Leavy

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Meet the Referential Team: Lynn Watts