We are dedicated to continuously exploring and adopting any and all new and creative technologies that can serve the needs of our clients. Today we’re publishing the seventh blog in our rapid-fire series detailing features and experiences working with cutting edge tech. You can find the previous edition of our Partner Platform Overview discussing Orca here.

Today we’d like to chat about Deeto! This blog is not intended to be comprehensive, to cover all aspects of the platform, and in no way is meant to act as a guide or instruction manual. But there are a number of fun features here, and we’d like to discuss a few!

The Genesis of Deeto

Deeto was conceived from a straightforward vision we at Referential understand very well: simplify how customers share positive experiences. Traditional and competitive SaaS advocacy solutions often involve cumbersome and lengthy processes, creating friction that deters customers from participating. Ultimately, removing those barriers and facilitating a seamless, efficient advocacy process is a good goal to have!

AI-Powered

At the heart of Deeto’s offering is its AI-driven capability to generate product reviews and stories in near real-time. This platform automates the creation of authentic customer content while personalizing it, ensuring each piece aligns closely with the brand’s values and goals.

In a world where AI is emerging across all industries, in equal parts effective and inescapable (an area we at Referential find particularly interesting given our obsession with embracing innovative solutions), we’re keenly excited to talk at a high level about how we understand Deeto utilizes its AI in customer advocacy:

• Automated Content Generation: Deeto enables customers to effortlessly produce reviews, case studies, and videos. In what is described as a “self-serve approach,” Deeto ensures that content is genuine, personalized, and created in minutes, which could manifest as a significant reduction in the time and effort traditionally required.

• Smart Matching and Recruitment: By using AI, Deeto “smartly” matches prospects with suitable references, recruits advocates, and even manages reference burnout. This smart matchmaking in essence will enhance the relevance and impact of customer endorsements by connecting prospects with the most appropriate and compelling advocates, thereby increasing the likelihood of successful conversions.

• Comprehensive Engagement Tracking: Deeto monitors opportunities and assesses the impact of advocates on lead generation and conversion rates. This ongoing ROI evaluation offers valuable insights into program success, allowing businesses to understand and optimize the influence of their advocacy efforts on overall performance.

Expanding Social Proof

Another interesting feature is its ability to scale endorsements, video testimonials, and case studies without requiring any coding. The platform’s web widget can be added to any website, amplifying social proof and enhancing brand credibility. Customization options allow each advocacy campaign to be tailored to specific needs and values.

Conclusion

Deeto aims to combine artificial intelligence with an intuitive user experience. By simplifying how customers share stories, and how businesses manage and measure endorsements, it is working to empower companies to transform their marketing and sales strategies.

Stay tuned for the eighth and final edition of this Partner Platform Overview series, where we dive into Influitive!

If your organization is considering investing in Reference Management Software (RMS) or a Customer Advocacy Platform (CAP), but feels unsure about the specific features, requirements, or the right questions to ask, Referential is here to help! As an agency with extensive experience, we understand the complexities and nuances of these tools because we work with them on a daily basis across a variety of industries and company sizes. Our platform-agnostic approach ensures that we provide unbiased guidance tailored to your unique needs, helping you make informed decisions that best support your customer advocacy initiatives.

Reach out to hello@referentialinc.com, today, for a free 30-minute consultation with industry professionals with expertise navigating the RMS and CAP landscape!