Advocate Nurturing
What.
The process of customer nurturing goes beyond the scope of generating sales revenue. Its purpose is to create a group of loyal customers who have a strong emotional bond with your brand and are committed to your success. Developing a sound advocacy program can play a vital role in this endeavor, as it can help to convert your customers into passionate advocates who can contribute to the growth of your business.
Why.
The nurturing of customers establishes trust and credibility leading to increased loyalty and retention. By nurturing existing customers, organizations can also reduce customer churn and increase customer lifetime value.
How.
Referential’s approach to customer nurturing enables an organizations to gather valuable feedback and insights that can inform product development, marketing and sales strategies, and customer experience improvements through the facilitation of CABs, PABs, newsletters, email campaigns and more.. By understanding your customers' needs, preferences, and pain points, Referential helps clients to tailor their offerings to better meet customers' needs.
“The simplest way to explain the benefit of having Referential and the expertise that comes with reference managers is to look at how it makes an impact on our revenue. If we look at the numbers, without fail, having brought on Referential with their expertise, we are able to see an uptick not only in revenue from deals closed, but also the number of our core accounts that are signed up as advocates.”
Rich Clooke, Director of Customer Programs
Broadcom
"“The team at Referential is great at building relationships with the customers and helping them feel very comfortable. It’s a very two-way open communication. The team was very comfortable asking customers to participate in certain activities, and the customers feel very comfortable saying yes.”
Rae Harrison, Programs Manager
Palo Alto Networks